Food for thought
Limassol has officially joined the group of 100 European cities selected to participate in the EU Mission for Climate-Neutral and Smart Cities, wid...
Although often confused, branding, communications, and marketing are distinct yet interconnected elements of business or organization’s strategy. E...
Starting a business is a major decision that requires careful planning and assessment of market demand. Understanding market demand is crucial for ...
Word of mouth is a powerful marketing tool for businesses. According to a Nielsen study, 88% of consumers trust recommendations from friends and fa...
Artificial Intelligence (AI) has transformed various industries in recent years. The dynamics of artificial intelligence in the field of business a...
What are we talking about? Right under our noses a big chunk of what we used to call marketing has slipped away, but not into obscurity. There is n...