Market Research
Services
Tailored solutions that align with your business objectives
CMRC Cypronetwork Consultancy Group provides a variety of services to assist businesses and organizations in making informed decisions, identifying opportunities and challenges and developing strategies that promote growth and success.
Market Research Services, Tools and Capabilities
Ad hoc and syndicated surveys
Our ad hoc surveys are tailored research studies designed to suit the specific demands and questions of our clients. In contrast, our syndicated surveys are pre-designed surveys that are completed on a regular basis to provide market insights and trends. Both types of surveys provide vital information to businesses, allowing them to make educated decisions and gain a competitive advantage.
Usage and Attitude surveys
This service is used to learn how customers interact with and perceive a product or service. They can provide useful information about consumer behavior, preferences and sentiments toward a brand, product, or service. They can be used to discover areas for improvement, optimize marketing strategies and measure brand recognition and loyalty.
Qualitative Research
It provides a comprehensive grasp and insights into human behavior, attitudes and motivations and much more. Non-numerical data, such as in-depth interviews and focus groups findings, are collected and analyzed. Qualitative research can be used to investigate complicated social phenomena, generate novel hypotheses and get a better knowledge of the context in which people live, that you cannot obtain through quantitative methods.
Media and Advertising Research
It provides information on how consumers interact with various media outlets and advertising initiatives. It assists advertisers in understanding the success of their marketing efforts, determining the best media mix and measuring the effectiveness of their campaigns.
Consumer and B2B Surveys
This service provides information about consumer preferences, behaviors and attitudes toward goods and services. They assist firms in understanding their target audience's wants and needs, measuring customer satisfaction and identifying areas for development. B2B surveys provide significant insights into firms' purchasing decisions, supplier preferences and decision-making processes. They can be used to create focused marketing strategies and improve client retention.
Employee satisfaction surveys
Focus Groups
Opinion Polls and Social Research
It provides information about public attitudes, opinions and beliefs. They assist governments, companies and individuals in making sound decisions and shape policies. Opinion polls provide useful
information on public sentiment on political issues, societal trends and consumer behavior. Social research can aid in the identification of social problems, the understanding of underlying causes and the development of successful responses.
Brand Equity and Loyalty
This tool provides information on a brand's strength and its capacity to retain customers. Brand equity and loyalty surveys assist organizations in understanding how their brand is seen by consumers, measuring brand awareness and loyalty and identifying chances for brand distinctiveness. Brand equity and loyalty are critical
criteria for determining the efficiency of marketing initiatives and a brand's long-term performance.
Customer Satisfaction Surveys
We create and execute customer satisfaction surveys to collect input from customers about their interactions with a company's products or services. This gives companies significant insights into client perceptions and expectations, allowing them to improve customer happiness and loyalty.
Mystery Shopping
Evaluation of the customer experience, sales process and service quality by simulating a real customer interacting with a business without the knowledge of the business.
Panel Surveys
When you make any business decision, you need to have the right evidence and data to make it happen. Assumptions and instincts do not lead to long-term success. Businesses must be able to trust the data collected and know that it has not been influenced by bias or other factors. Conducting research through Consumer Panels gives certainty to decisions and allows businesses to fully embrace the strategies that will be based on their results.
Consumer panels are a useful technique for gathering feedback, testing products, discovering behaviors and gaining insights. It is essentially a standard data collection technique. Their purpose is to measure what consumers do and like. They allow different companies to test or evaluate products and services with less risk than a full launch which requires the investment of much more resources.
In-depth interviews
Exit Polls
Consumer panel
A group of individuals fitting a respective profile, is selected by Cypronetwork to provide input and opinion on products and services for research on consumer behavior.
Get awarded for expressing your opinion
Why Choose Us?
- Expertise: Our team consists of experienced professionals who specialize in Market Research. With years of industry knowledge and insights, we have the expertise to develop tailored solutions that align with your business objectives.
- Customized Approach: We believe that every business is unique and there is no one-size-fits-all approach to Management and Leadership. We take the time to understand your operations, targets and competition in order to create a customized plan that can place you in the lead.
- Integrated Solutions: We offer a wide range of services that cover every aspect of Business Management. From Strategy development and organizational development to implementation and business networking techniques, we provide comprehensive solutions that work seamlessly together to deliver exceptional results.
- Cypronetwork has 35+ years’ experience and is widely recognized as the leading consulting firm in Cyprus with robust strategic alliances such as Scholz and Friends Communication.
- Howarth HTL sole representative in Cyprus.
- We combine local knowledge and international experience.
